Smart Buying
How to Evaluate Online Supplement Reviews
Fake reviews are widespread. The FTC now prohibits fake and AI-generated consumer reviews, but they still appear.
By the Horsefil Research & Buying Guide editorial team · Published
Signs a review may be fake
- Vague, overly enthusiastic language
- Many reviews posted on the same days
- Reviewer accounts with no other activity
- Only appears on the seller's own website
Undisclosed incentives
Reviews written in exchange for free products or payment should be disclosed. Review sites with affiliate links should say so.